TYPE:
Marketing
Management
DATE:
May 2024 - recent
Software:
Adobe Illustrator, Adobe InDesign, Microsoft 365
In May 2024, I started working as an animator for Solvie und Kollegen. About three weeks in, my colleague mentioned that they were looking for someone to take the position of marketing manager in their company, as the current one was leaving. I suggested myself and took on the additional responsibility of taking care of the brand's online and print presence.
LinkedIn Banner
Social media:
Some of the recent content posted on the company's social media outlets. As most of our posts are released both on Instagram and LinkedIn, I only show one of them here.
iconography:
While creating content and working with my collegues to improve our brand's visibility online, I often ran into the need of personalized icons and graphs in our company's color and style. Thus I started building a library of reusable SVG icons which we could use in both social media, as well as print and company presentations.
Simple 1:1 icons
Graphics for socials and presentations
Website & Google Ads
Since being promoted to marketing manager, I have been updating and promoting the Solvie und Kollegen website via Google Ads. My work consists of generating icons and other imagery, managing ad keywords and analyzing conversion rates.
